Fresh Forward

Fresh Forward is one of Northern Europe's premier experts in the field of fruit breeding, with a particular passion for strawberries.

By cooperating with both Wageningen University & Research and Fragaria Holland, a joint venture of leading plant propagators, Fresh Forward has access to both fundamental, as well as practical knowledge of plant breeding, which benefits growers, wholesalers, retailers and consumers alike. This results in a broad range of high quality strawberry varieties tailored to specific needs, such as Sonata, Allegro, Rumba and Calinda.

In addition, Fresh Forward is also the exclusive partner of Wageningen Plant Research for the marketing and license administration of the WUR apple breeding programme. Fresh Forward, furthermore, administers licenses for other fruit varieties besides strawberries and apples.

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