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January 23 to 26, 2024, marks a significant moment for Breeding Accel as we participate jointly for the first time in the International Pflanzenmesse (IPM) in Essen, one of the largest flower and plant fairs in Europe.

Visit us in Hall 2, Stand 2D13, where leading breeders of Breeding Accel, such as KP Holland, Interplant Roses, Schoneveld Breeding, Sion Young Plants and Royal Van Zanten, will present a unique range of flowers and plants. From the most extraordinary Phalaenopsis to the newest rose varieties, From the most colourful Chrysanthemums to the strongest Cyclamen - Breeding Accel offers a wide range of crops, bred by specialized experts.

Peter van der Pol, spokesman for Breeding Accel, shares his enthusiasm, "By standing together on one booth, we hope to reach a wide audience and leave an unforgettable impression at one of the most prominent events in the flower and plant industry."

Don't miss this unique event and visit our booth at IPM. Breeding Accel looks forward to welcoming you and taking you on a journey through the latest developments and wonderful varieties from our breeders.

Breeding Accel was founded in 2014 by KP Holland, Schoneveld Breeding, Sion Orchids and Interplant Roses, with the aim of shortening the Time to Market for new products by joining forces in the fields of breeding, research and innovation. In 2020, Fresh Forward Breeding also joined Breeding Accel. The cooperation is bearing fruit through the efficient use of each other's knowledge and research facilities. In 2021 Breeding Accel has set up a molecular laboratory where the partners use the facilities, conduct joint research and develop knowledge.

Recently, Royal Van Zanten joined Breeding Accel.

Royal Van Zanten is an international leader in the breeding and propagation of cut flowers: Alstroemeria, Statice, Limonium, Chrysanthemum, Freesia and Bouvardia, and of pot plants: Aster, Alstroemeria, Celosia, Chrysanthemum and Multiflora. Royal Van Zanten has over 1,000 passionate employees working from its home base in the Netherlands and at its international breeding and production sites in Uganda, Kenya, South Africa and Colombia.

For Royal Van Zanten, the cooperation gives access to the knowledge and facilities of the Breeding Accel partners.

Because Royal Van Zanten looks at research and breeding from other crop groups and applications, new insights become available, says Peter van de Pol, spokesperson of Breeding Accel.

"We are proud to participate in the diverse network of Breeding Accel. It is in line with our ambition and breeding strategy. This cooperation strengthens the innovative character of the participating companies. It is also inspiring for our employees to learn from each other. From experience I know that the 'cross pollination' between different companies will deliver many new innovations", says Joost Kos, Global Head Breeding & Development at Royal Van Zanten.

In the picture, fltr: Oliver Borrmann, Peter van de Pol, Robert Ilsink, Joost Kos, Maarten Goos, Aad van der Knaap, Teunis Sikma, Leo de Vries

For questions about this collaboration, please contact:
- Breeding Accel (spokesperson Director/owner Schoneveld Breeding Peter van de Pol)
- Royal Van Zanten (Managing Director Maarten Goos)

www.breedingaccel.com info@breedingaccel.com

Breeding Accel was founded in 2014, when KP Holland, Schoneveld Breeding, Sion Orchids and Interplant Roses joined forces in order to minimalize the “Time to Market” for new products. This collaboration in research and innovation has proven fruitful by enabling all parties involved to effectively use the collective knowledge and research facilities, which has in turn allowed for the efficient development of new molecular and cell biological techniques.

Recently, Fresh Forward Breeding has joined this partnership. Fresh Forward belongs to the top of Northern-European fruit breeding, and mostly specializes in the breeding of strawberry and apple. Fresh Forward intensively cooperates with Wageningen University & Research (WUR) and constitutes a valuable addition to the Breeding Accel partnership, due to its research capacity, extensive knowledge of molecular breeding, and its close ties with WUR.
 
By joining Breeding Accel, Fresh Forward gains access to the knowledge and facilities of the Breeding Accel partners concerning the cell biological elements of breeding. According to Peter van de Pol, spokesperson of Breeding Accel, Fresh Forward brings a new perspective on research and breeding, due to its specialization in different crop groups, and therefore brings valuable new insights to the Breeding Accel partners.

For questions concerning this collaboration the following persons can be contacted:

Breeding Accel (spokesperson and Director-owner Schoneveld Breeding Peter van de Pol)
petervandepol@schoneveld.nl

Fresh Forward Breeding (General director Teunis Sikma) info@fresh-forward.nl